We are looking for a gun SEM specialist who loves data, people and diving into the small details of an account. You’ll be a ready-for-anything kind of pro, calculating manual bid changes one minute and jumping on a Zoom with clients of varying levels of SEM experience the next. Ideally, we want someone who knows SEM better than the back of their hand, unpacking what’s working and what’s not with precision and communicating how X or Y are impacting performance.
We’re big believers in definitive results, so while you’ll know how to set up a Smart bidding campaign, you’ll also understand when not to – it’s not always the best solution. If we say, Smart Bidding isn’t always reliable in delivering transparency and results for our heavily retail focused clients, you’ll be able to confidently say “you’re right” and “this is what I suggest instead”. Bring your ideas and wits to the table – FMD’s reputation is predicated on exceptional strategy and consistent returns and you’ll be part of that picture.
While your SEM skills will shine, you will also be well-spoken and comfortable translating SEM-speak into layman’s terms over Zoom or face-to-face. Remote work can be tricky, but you’re always ready to take your clients on a journey through SEM metrics, exploring how they impact the business holistically and specifically. You’re excited to help our non-technical clients get on board with our recommendations through clear-cut communication and actionable recommendations and strategies. That means you are able to take a client’s campaign data and craft a story that not only shows the results, but also how we achieved them, and why it matters to their business.
SEM is not an island, and while we’re a proud remote team packed with SEMs who knows our business, we do not work alone. You’ll be joining SEOs, content specialists and digital marketing strategists in problem solving conversations, strategy chats and zoom exchanges, ensuring we help each other grow.
Do I Need Experience?
You sure do. We need someone with a minimum of 2 years’ experience in a position where they’ve been the decision maker when managing SEM campaigns, while also being the client’s main point of contact. We are looking for someone who doesn’t need too much hand holding and who we can rely on to get their work done, on time and to a high quality.
What if I’ve Only Worked Client-Side or In-House?
Applicants from in-house or client-side backgrounds are welcome as long as you can demonstrate stakeholder management and a time where you successfully obtained internal buy-in.
Good knowledge of the following:
- Google Ads
- Bing Ads
- Facebook Ads
- Google Analytics
- Excel and large data sets (you’re comfortable with VLOOKUPs and Pivot Tables)
- Word, PowerPoint and Google Docs/Sheets
Bonus points if you have any of the following experience:
- Power BI or Google Data Studio
- Adobe Analytics
- Enterprise level retail client experience
- Agency / client services background
- Asana and Slack
- Google Tag Manager