Meet the Full Measure Team
“We are firm believers that high quality, collaborative work is achieved by the dedicated team members, and not by the physical location of their desks.”
-- Pete Cane, FMD Founder
Full Measure Digital is a distributed team working across 7 cities around Australia. For the first ten years, FMD was based on Wurundjeri land (Melbourne).
In 2020, FMD embraced a fully remote working environment and our team dispersed.
Founder, Managing Director
Pete Cane
He/Him
Pete is an online search and advertising veteran, with over twenty years in the industry. He worked in the team at LookSmart that launched Australia’s first paid search program, has run his own ad creative production business, managed technology teams in agencies, and sold ad servers and media solutions for Microsoft.
Working on Dhudhuroa land (Bright, VIC)
Operations Director
Ross Mackenzie
He/Him
Ross is an experienced search marketer with over 12 years in the industry. Specialising in paid search, he has managed teams working across some of Australia's largest clients in a variety of industries including retail, travel, finance, and insurance. Currently focused on agency growth, and developing process driven solutions that ensure FMD continuously exceed their clients expectations.
Working on Taungurung land (Mansfield, VIC)
Client Success Director
Brian Bignoux
He/Him
Brian is a paid media marketing specialist who has worked in the industry for 10 years. Brian has managed a variety of national retailers and corporations including Bunnings, Myer, Swinburne, Jetstar & more. Brian focuses on a data driven approach to delivering the best outcomes, whilst being on the forefront for driving innovation in the space.
Working on Wurundjeri land (Melbourne, VIC)
Brian seized an opportunity and made the leap to FMD. Read more about how he grew his skills and his team.
Associate SEO Director
Jack Clark
He/Him
Jack has been the catalyst for countless SEO strategies, working with some of Australia's biggest brands to achieve long-lasting results. Jack is relentless in his development of integrated SEO campaigns, bringing over 8 years of digital experience to the table to ensure every client exceeds their goals, elevating each project with his incisive attention to detail. Today, Jack is focused on helping FMD clients achieve success via organic channels, and being at the forefront of SEO innovation.
Working on Peramangk land (Adelaide, SA)
Discover the twists and turns of Jack’s SEO journey before he found his path to FMD.
Content Marketing Specialist
Amelia Nichele
She/Her
Amelia is a Content Coordinator with a passion for words. She graduated with a Bachelor of Professional Writing and Journalism, kicking off her content career in Science Journalism. She works to understand the importance of words and how they can help drive measurable results.
Working on Kaurna land (Adelaide, SA)
Head of Paid Search and Performance
Tony Gleed
He/Him
Tony is a Paid Media specialist with over 5 years experience specialising in E-Commerce paid media including search, Amazon Marketing and feed management. Tony has spent the majority of his search career so far in London, managing Paid search teams across multiple markets for international ecommerce clients, including Bose & adidas Europe, before joining the FMD team in March 2021. Tony has a passion for automation and driving tangible business value through all aspects of paid search for his clients.
Working on Wadandi Noongar land (Margaret River, WA)
Performance Specialist
Susannah Ladyman
She/Her
Suz is a Senior Paid Search Executive with experience across both paid search and social media campaigns. Susannah graduated from Uni with a Bachelor Of Laws, before starting off her marketing career in the Wine Industry. Susannah joined the Full Measure team at the end of 2019. She enjoys coming up with creative solutions to problems, whilst first and foremost driving measurable results for clients. Outside of work, Susannah trains and competes in the equestrian sport of dressage.
Working on Wadandi Noongar land (Margaret River, WA)
From Melbourne to Margaret River - read about the journey of our SEM powerhouse Suz.
Performance Specialist
Sara Law
She/Her
Sara is our Senior Paid Search Executive with experience in paid search & social media marketing. Before joining the Full Measure team in early 2020, she worked in one of the biggest retail companies in Australia & managed over 500 product development projects. She is focused on using a both creative & data driven approach to drive measurable results for clients.
Working on Biddegal land (Sydney, NSW)
Senior Performance Executive
Ashley Mak
She/Her
Ashley is a search marketer who is passionate about data analytics and digital marketing. Before joining FMD, she worked in both private and public sector organizations including the Victorian Government as a Financial Auditor. Ashley is detail oriented and focuses on using a data driven approach to drive measurable results.
Working on Bunurong and Boon Wurrung land (Melbourne, VIC)
Senior SEO Executive
Angela Skelton
She / Her
Angela is an Senior SEO Executive with over 6 years of digital experience working on SEO campaigns for brands such as Bundaberg Brewed Drinks, QUT and Crimsafe within an agency environment. She has also worked in-house for some of Australia's biggest brands such as Youfoodz and Flight Centre Travel Group as part of their Google Analytics and digital marketing teams. She is passionate about organic search and what it can achieve for clients and is focused on helping FMD clients grow their organic traffic to deliver real results.
Working on Meeanjin land (Brisbane, QLD)
Paid Search Executive
George Brandon
He / Him
George is a Paid Search Marketer passionate about analysis, strategy and results. Prior to joining FMD, he worked in one of the largest pure play ecommerce companies in Australia, working across all paid acquisition channels including paid search and social media. George leverages analytical insights and the latest best practices to drive measurable results. Outside of work, George is a passionate traveller, eager to experience new cultures and see the natural beauty of the world.
Working on Wurundjeri land (Melbourne, VIC)
LinkedIn
SEO Coordinator
Bryan Lee
He/Him
Bryan is an SEO Coordinator who works to integrate SEO theories into real-world approaches. Before joining the Full Measure team, Bryan taught Maths and ICT for over 10 years, and dabbled in data analysis and visualisation. Today, Bryan is passionate about growing and expanding his skill set to best help drive client success.
Senior SEO Executive
Kyle Standing
He/Him
Kyle is a Senior SEO Executive who is passionate about helping clients exceed their goals with his data-driven approach to SEO solutions. Starting his career in engineering, he slowly shifted his career focus to SEO. Now, Kyle brings his problem solving skills and passion for learning to FMD to help clients achieve organic SEO growth.