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Our Team

A small bunch of search marketing experts, each with 8+ years experience in SEM, social advertising & SEO, who love working with other creative and technical high-achievers.
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Pete Cane

Founder, Managing Director

Pete is an online search and advertising veteran, with over twenty years in the industry. He worked in the team at LookSmart that launched Australia’s first paid search program, has run his own ad creative production business, managed technology teams in agencies, and sold ad servers and media solutions for Microsoft.

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Anne Chiew

Founder, Director

Anne has a genuine passion in unpacking client’s problems and getting to the heart of how to help their customers. She has been at the centre of launching and implementing successful SEO strategies for a long list of businesses: everyone from owner-operated businesses up to industry leaders like Stayz and Jetstar. Today Anne is focused on growing the Full Measure team and culture, whilst promoting more women to take up a career in search marketing.

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Ross Mackenzie

Head of Operations

Ross is an experienced search marketer with over 12 years in the industry. Specialising in paid search, he has managed teams working across some of Australia's largest clients in a variety of industries including retail, travel, finance, and insurance. Currently focused on agency growth, and developing process driven solutions that ensure FMD continuously exceed their clients expectations.

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Adam Nicholls

Search Account Director

Adam is an experienced search marketer, account manager, manager and business owner. With 12 year’s in digital marketing under his belt, Adam has a wide range of experience working with everything from SMBs to large corporates and also brings a different level of thinking after building and running his own business.

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Brian Bignoux

Head of Paid Search & Performance

Brian is a paid media marketing specialist who has worked in the industry for 10 years. Brian has managed a variety of national retailers and corporations including Bunnings, Myer, Swinburne, Jetstar & more. Brian focuses on a data driven approach to delivering the best outcomes, whilst being on the forefront for driving innovation in the space.

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Matthew Hastas

Senior Paid Search Executive

Matt is a digital paid media specialist with 3 years experience across both paid search and social media campaigns. Working across a range of business sectors such as retail, finance, travel & education, Matt has managed national clients such as Specsavers, Myer, Swinburne Online, Jetstar, ME Bank & more.. He brings a passion for driving measurable results & outcomes for his clients, whilst viewing the digital landscape holistically.

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Greg Moskovitch

Senior SEO Specialist

Greg is a search marketing specialist who's overseen campaigns for FTSE 250-listed corporations and national retailers alike. A regular presenter at General Assembly and The Talent Institute, Greg’s also been a featured speaker at Monash University and RMIT on the topics of SEO and data analytics and you can see his words published in the likes of Fast Company.