Our Team

A small bunch of search marketing experts, each with 8+ years experience in SEM, social advertising & SEO, who love working with other creative and technical high-achievers.

Pete Cane

Founder, Managing Director

Pete is an online search and advertising veteran, with over sixteen years in the industry. He worked in the team at LookSmart that launched Australia’s first paid search program, has run his own ad creative production business, managed technology teams in agencies, and sold ad servers and media solutions for Microsoft.

Anne Chiew

Founder, Director

Anne is a highly experienced search marketer, with over twelve years in agency, publisher, and client side roles. Over the years, she’s built and run SEO departments in agencies, and run search for multiple brands at Fairfax Digital.

Ross Mackenzie

Head of Operations

Ross is a highly skilled search marketer with over 7 years’ experience across both the Australian and UK markets. He has worked across a number of Australia’s largest PPC accounts covering a wide range of verticals including retail, education, B2C and travel. Previously, Ross managed a Melbourne based paid search team for a large global agency where he played a pivotal role in developing and expanding the team.

adam nicholls

Adam Nicholls

Search Account Director

Adam is an experienced search marketer, account manager, manager and business owner. With 12 year’s in digital marketing under his belt, Adam has a wide range of experience working with everything from SMBs to large corporates and also brings a different level of thinking after building and running his own business.

Brian Bignoux

Head of Paid Search & Performance

Brian is a solutions-driven search marketer with over 6 years’ experience in the Australian market, working across a variety of blue chip to small and medium businesses. He has managed teams at large agencies and is very hands on with driving the best outcomes possible within his portfolios.

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Matthew Hastas

Senior Paid Search Executive

Matt has two years experience as a performance marketer in the Australian market, working across businesses and accounts of all sizes. He brings a passion for driving measurable results and outcomes for his clients, whilst viewing the digital landscape holistically.

Mathias Ahlgren

Senior SEO Specialist

Mathias is an experienced Search Engine Optimisation Specialist with a demonstrated history of driving SEO results in businesses of all sizes – from niche sites to large properties like Australia Post and Myer.